GM now offers Wi Fi in your car

Most mediums are measured by their 'penetration', or how readily available they are to potential consumers. For print, their penetration into an area is measured by subscribers. Same goes for a cable TV company, even broadcast TV.

But no other medium comes even close to offering the penetration of the internet. Having online access in your car isn't the big deal here - we technically already have that if you have a smart phone - what is amazing is that now we are reaching a point of (ahem...) repeated penetration for a single medium with a consumer - while they are moving.

Also worth noting is that the technology is aimed at replacing legacy media (your radio) by offering the ability to stream internet audio through the stereo.

Pepsi opts out of Superbowl TV ads

The most watched TV program has been dumped by Pepsi, a notorious Superbowl commercial standard. Why? Pepsi wants to put the money towards an online branding campaign called RefreshEverything.com.

Pepsi is seeing the light at the beginning of the tunnel, not the end. That beginning is a change in the largest buying demo. And their new strategy targets the way that demo gets it's information: online!